I was reading through a few of my company’s blogs yesterday, and a few of them from the business channel addressed the women’s fitness chain Curves and I thought I would throw in my 2 cents on the fitness chain.
Sean Kelly wrote on his blog that you can take a Curves franchise off someones hands for less than a dollar. Yeah, cause really successful businesses sell for less than a dollar. Sorry Sean, the franchise sucks, that’s why they are selling so cheap.
Bridget Wright wrote on her blog that it would be stupid to invest in Curves because they are never open and don’t offer daycare. Hmm, I think that’s an argument FOR buying the franchise…work 10 to 1 (with a lunch break), come back in the evening for a few hours, and never have to be around kids. I don’t know Kirsten…sounds like it might be a good idea.
I disagree with Bridget on who the target market for Curves is. It’s not geared to busy moms who can only fit 30 minutes of a workout into a day. Curves is targeted more to midlife women who have never stepped on a treadmill in their lives. (Or any woman who never has). It’s for women who don’t want to go to a man-infested gym (THIS might be a good argument for never investing Curves); women who don’t know what the hell a chest press is or what caloric expenditure means. These are women, who are recently divorced, or their husbands stopped sleeping with them, or they’ve never had a date in their life, or they woke up one day and realised they no longer have the body of a 20 year old.
The equipment is extremely basic. It’s full body circuit that if done properly, you can do in half an hour. I, personally, would never feel fulfilled in a place like this. There’s no where to go after you do the recommended workout. No new machines to test out. You don’t even have to think about what muscles you are working, because eventually, you get them all.
All the stuff that I think sucks about Curves, might actually be good for some people. I think that the people who do go to Curves, would never go to the gym if it weren’t for Curves itself, and their overly friendly, enthusiastic and helpful staff. It’s a great starting place for people who don’t know how to go to the gym. With the whole fat epidemic we have going on, I think the more gyms we have the better.
Ladies, I’ve worked in a few gyms, and have visited countless others. All the stuff that is good about Curves, can be found at any other gym. Most other chains have the same circuit set up in some corner of their gym now…and offer a shit load of other benefits…And personal trainers at other gyms are more likely to customize a workout plan just for you…unlike Curves, which follows just one routine.
In general Curves is crappy, but if it’s Curves or nothing…please…go.
Tags: circuit training, curves, curves for women